Twitter ‘Fleets’ Feature to Shut Down, Company Working on Something New

Twitter ‘Fleets’ Feature to Shut Down, Company Working on Something New


Twitter mentioned on Wednesday it is going to shut down its ephemeral posts characteristic known as Fleets on August 3 after the product failed to acquire traction with customers.

The shutdown comes simply eight months after the social media platform rolled out Fleets to all its customers globally, and only one month after it started testing promoting throughout the characteristic.

In a blog post on Wednesday, Twitter mentioned it had not seen a rise within the variety of new customers posting Fleets because it had hoped.

“Using our learnings from Fleets, we’ll focus on creating different methods for folks to be a part of the dialog and speak about what’s occurring of their world,” Twitter’s Head of Product, Brand & Video Ads, Ilya Brown wrote within the weblog put up. The firm additionally tweeted that it’s “working on some new stuff.”

Twitter seen that Fleets are largely utilized by customers who’re “already Tweeting to amplify their very own Tweets and discuss instantly with others.” Brown mentioned that the corporate will discover extra methods to “deal with what holds folks again from taking part on Twitter.”

The firm additionally seen that the majority of Fleets comprised media similar to images and movies. “Soon, we’ll check updates to the Tweet composer and digicam to incorporate options from the Fleets composer — just like the full-screen digicam, textual content formatting choices, and GIF stickers, Brown mentioned.

Spaces will proceed to present up on the prime of the timeline, Brown added. Back in June, Twitter started test advertisement on Fleets. Brown mentioned that the corporate is taking a detailed take a look at learnings to “assess how these advertisements carry out on Twitter.”

“We’re evolving what Twitter is, and making an attempt greater, bolder issues to serve the general public dialog. Plenty of these updates, like Fleets, are speculative and will not work out. We’ll be rigorous, consider what works, and know when to transfer on and focus elsewhere,” Brown mentioned.




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