YouTube has acquired Indian firm Simsim, the video big introduced by a weblog submit. Simsim is a brief video purchasing platform in India that allows e-commerce by movies. With the acquisition, YouTube says it goals to assist small companies and retailers in India to attain new prospects. The simsim app will proceed working independently, whereas YouTube appears to be like to work on methods to showcase simsim affords to its viewers, in accordance to the submit.
Google introduced the acquisition by a blog post however didn’t reveal the monetary particulars of the simsim acquisition.
The simsim platform allows e-commerce by movies — creators make movies of merchandise, and viewers can then purchase these merchandise from native companies, by the simsim platform. Video-driven e-commerce is a rising class, which lately noticed one other firm, Firework, launch in this space.
Instagram has been a preferred platform for small companies to promote merchandise on-line, and it seems that YouTube plans to construct on-line video commerce in an identical method with the simsim acquisition.
On simsim, movies can be found in three native languages: Hindi, Tamil, and Bengali. YouTube has not provided particulars on the way it plans to introduce this video purchasing function on its platform. YouTube says that it has signed a definitive settlement to purchase simsim and expects to full the transaction within the coming weeks.