Alt-pop trio The Keystones put on completely different fits and personas in hopes of creating it large in ‘Time Will Tell,’ however understand that they solely must be themselves to search out happiness.
“And time will inform / Maybe I ought to simply face it /That I do not know myself,” sings Matt Sherman, one-third of The Keystones, of their new track, “Time Will Tell,” and within the accompanying video, premiering right here at HollywoodLife, we do not actually know who they’re. At the beginning of the visible, Matt, Jake Lutzke, and Eddie Curran are dressed sharply in a music showcase. A consultant of “Pacific Records” watches, solely to decide on to not give the band a contract. Out goes the fits, and on goes the eyeliner, as a shaggy-haired “Fearful Records” rep additionally shoots the band down.
As the band performs their tune – three minutes of punky, poppy, pure sparkly sonic sweetness that comes with a kick, the musical equal of consuming your favourite taste of South Patch children on an ideal summer season day — extra reps from different labels watch on disapprovingly (shout-out to “Powered By Pad Thai”). Despite all this rejection, the band continues to strive on completely different iterations earlier than finally deciding on one of the best one: themselves. The video ends with a smile, proving that if you lastly “know your self” and embrace your self, issues are inclined to fall into place.
The video is autobiographical — within the sense that each band undergoes these grinding auditions in hopes of getting a suggestion that would make or break them — however the lyrics? Those are positively particular to The Keystones’ private journey. “These lyrics are synonymous to our band as a complete,” the band tells HollywoodLife, “as our paths have ebbed and flowed. We’ve been by many adjustments, hardships, and superb instances – however solely ‘Time Will Tell‘ what’s subsequent.”
If this video and track are any indications, what’s subsequent will probably be discovered on many followers’ “Best Of” playlists by the tip of 2021. The band, hailing from Waukesha, Wisconsin (the birthplace of the electrical guitar), not too long ago underwent a metamorphosis, rising as an indie-pop trio. Now, they’re prepping extra impartial releases by the 12 months’s finish. Older followers may bear in mind them from tracks like “2010” (launched in 2019, oddly sufficient), “Miss Connection,” “Everything I Hate To Lose,” and “Blackheart.” This new track, and the following releases developing in your streaming horizon, will serve and a reintroduction to some and a dynamic first impression to others.
“Time Will Tell” is out now.