Smartphone Sales in India Fell 13 Percent During Second COVID-19 Wave: Report

Smartphone Sales in India Fell 13 Percent During Second COVID-19 Wave: Report


India’s smartphone gross sales fell 13 % in the second quarter in contrast with the earlier one as a second wave of COVID-19 infections harm demand in the world’s No. 2 smartphone market, a analysis report mentioned on Thursday.

Online smartphone purchases, nonetheless, helped gross sales surge 87 % in contrast with a yr earlier, according to market analysis agency Canalys.

“Smartphone distributors in India had assumed COVID-19 wouldn’t return, and several other deliberate to take a position in infrastructure for branded shops and partnerships with third-party offline channels. But as soon as once more they had been rapidly compelled to pivot to a web based technique,” Canalys analyst Sanyam Chaurasia wrote in the report.

China’s Xiaomi continued to be the highest model favored by Indian consumers with a 29 % market share, adopted by South Korea’s Samsung Electronics at 17 % share, Canalys mentioned.

Chaurasia predicted the nation will see a rebound in the second half of this yr as vaccinations enhance client confidence and as smartphone manufacturers launch new merchandise.

As the specter of a 3rd wave of COVID-19 infections nonetheless looms in India, buyer habits and industrial operations will proceed to regulate to pandemic situations, serving to scale back the impression, the analyst wrote.

© Thomson Reuters 2021


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