MTV’s VMAs get less than 900,000 viewers as ratings plummet 31% from last year – the eighth straight year of declining viewers
- MTV noticed a 31 per cent plummet in viewership from last year’s award present with solely 900,000 viewers tuning into the community
- The VMAs have seen declining numbers since 2011, which peaked at 12.4million viewers
- Other award reveals have seen declining ratings in recent times
- But social media interactions are excessive, with the 2021 VMAs pulling in additional social media response than the Super Bowl for the primary time
Only 900,000 viewers tuned in dwell to look at the Video Music Awards on MTV this year – down 31 p.c on last year’s 1.3million viewers.
The VMAs aired on Sunday with performances with Madonna, the present’s eccentric opener, greatest new artist winner Olivia Rodrigo, video of the year winner Lil Nas X, and greatest different winner Machine Gun Kelly, amongst others.
It is the eighth year in a row that viewership has declined, and comes a decade after the awards bash pulled in a report 12.45million viewers in 2011.
In 2019, the present pulled 1.93million viewers, 2018 channeled 2.25million, and 2017 pulled 2.9million into the community.
MTV hit peak viewership in 2011 with 12.4million viewers on the community. The 2021 present solely noticed 900,000 dwell viewers
Show opener Madonna gave an eccentric efficiency on the 2021 VMAs. Other performers of the night time included Olivia Rodrigo, Lil Nas X, and Machine Gun Kelly
The 2021 present additionally misplaced a key viewership class of 18 to 49-year-olds, which plummeted 17 per cent this year.
However, the 2021 VMAs drew in additional reactions on social media than the Super Bowl for the primary time, in line with Hollywood Reporter.
The present generated 38million social interactions, which was extra than some other program on tv this year.
MTV is not the one award reveals seeing declining numbers in recent times.
The Grammys misplaced virtually 53 per cent of its viewership at this year’s ceremony in March, regardless of powerhouse performances by Taylor Swift, Harry Styles, and Megan Thee Stallion.
Music’s largest night time solely pulled in 8.8million viewers, down from the 18.7million in 2020, in line with Variety.
The Golden Globes’ viewership plummeted 63 per cent too from 2020 with solely 6.9million viewers tuning in 2021 in comparison with the 18.4million the year prior.
The present hit a 13-year low this year, in line with CNBC.
Other award reveals just like the American Music Awards and the Billboard Music Awards additionally hit report lows, in line with the Los Angeles Times.
The AMAs solely ranked in 2.8million viewers this year in comparison with 4.01million in 2020.
The BBMAs additionally ranked in 2.8million in 2021, however pulled smaller numbers in 2020 than the AMAs with solely 3.71million watching.